The Balearic Government is launching an information campaign in hotels to inform visitors about the projects funded by the Sustainable Tourism Tax (ITS) - tourist tax - and to publicise the new website www.illessostenibles.travel.
The initiative, promoted by the Balearic Ministry of Tourism, Culture and Sport, is aimed at the region’s accommodation and hotel associations with the aim of establishing a public-private partnership to explain to tourists the purpose of the tax and how the funds raised are used.
According to the government, the new website includes a downloads section with educational and informative materials in Catalan, Spanish, English and German, designed to enable establishments to inform their customers about the projects approved and implemented on the islands.
These materials include information sheets with QR codes that provide direct access to details of each initiative funded by the ITS. The Minister for Tourism, Culture and Sport, Jaume Bauzà, has argued that the government “scrupulously fulfils its commitment to accountability and provides maximum transparency in the management of the tax”.
Bauzà emphasised that tourist establishments are the main point of contact with visitors and noted that this initiative will enable the sector “to answer questions and assure customers of the positive impact of their contribution”.
‘We do not govern by simply adding up tourist figures; we govern so that every euro contributed by tourism is returned multiplied in the form of well-being for residents, with zero land consumption and tangible structural investments in the environment, cultural heritage and sustainable mobility,’ he stated. The information materials will be available for download and display in reception areas and common spaces of establishments to coincide with the start of the summer season.