Magalluf is going to become the epicentre of the audiovisual avant-garde with the AI Movie Awards (AIMA), which will be taking place on 24 and 25 April at the Melià South Beach hotel. This international event stands out for the physical presence of a creative elite and the support of institutions focused on intellectual excellence, consolidating Mallorca as a global innovation hub, Calvia council said.
A jury of global prestige
The significance of the AIMA is evident in the participation of an international jury who will attend in person to evaluate the finalists’ works. Among the confirmed names are:
Tommy Harper (USA): Producer of blockbusters such as Top Gun: Maverick and Star Wars: The Force Awakens.
Fab Morvan (France): Artist and producer, member of Milli Vanilli and two-time Grammy nominee.
Felipe Galvão (Brazil): World-renowned creative and winner of the Grand Prix at Cannes Lions 2025
Mike Day (UK): CEO of Palma Pictures
International experts and European directors
The festival will feature talks by leaders who are reshaping the industry:
Jeffrey Perlman (Colombia): Branding strategist for Zumba and Mindvalley.
Tim Höchel (Germany): Expert in applied technology at Adgentic AI.
Directors from the UK, Poland, Spain, France, Italy and Switzerland will travel to Magalluf to screen their works and share their workflows, revealing how AI is transforming creation from both a technical and artistic perspective.
In the words of Federico Luglio, director of the AI Movie Awards: “We are demonstrating that Mallorca is ready to lead the global conversation on the future of cinema, attracting talent from Hollywood and across Europe to turn the island into a permanent innovation laboratory.”
The event is not limited to the screen; it positions itself as a key meeting point between creators and the business ecosystem. The presence of strategic figures and branding experts ensures a networking space designed to foster international partnerships and attract technological investment to the Balearics.
This initiative forms part of the awareness campaign on sustainable tourism in Magalluf, promoted by the Balearic government and funded through the Sustainable Tourism Tax (ITS). Under the slogan ‘Magaluf for All’, Calvia Town Council promotes a model of responsible tourism and high-value-added events that foster coexistence and care for the local environment.