January is traditionally the first big holiday booking period of the year in the UK and it helps tour operators test the water with regards to where Britons want to travel and price, as always, is king.
But, according to the Which? “The 10 cheapest package holiday destinations in Europe for summer 2026” survey, none of the Balearic islands have made the top ten.
According to Which: Costa Blanca, renowned for its white-sand beaches and vibrant resorts, is the cheapest choice for a peak-summer package this year, according to Which? “It’s the only option we found that cost less than £900pp on average for a week in August. But two other regions of mainland Spain – the Costa Brava and Costa Dorada – have made the top 10, costing £1,125pp and £1,133pp, respectively.
“The Canary Islands remain good value for a summer break too, with Tenerife, Fuerteventura, and Gran Canaria all in the top 10. That means six of the top ten cheapest holiday destinations for 2026 are in Spain. Elsewhere, Tuscany, the Italian capital of culture and Chianti, is also a bargain. At just £929pp per week, including flights and accommodation, it’s the second cheapest destination of the summer.”
Which gathered the prices of 5,393 package holidays from two of the UK’s biggest tour operators – Jet2holidays and easyJet Holidays – in December 2025. The countries we looked at were Bulgaria, Croatia, Cyprus, France, Greece, Iceland, Italy, Malta, Montenegro, Morocco, Portugal, Spain (including the Balearics and the Canary Islands) and Turkey.
The average price is for a seven-night holiday including flights, departing on or around 2 August, based on two people sharing a standard double or twin room. "We included all board types, from room only through to All Inclusive Plus in our analysis. We only included destinations with a minimum availability of holidays and we removed any major cities from the results to focus on resort areas."