The president of the Balearics, Marga Prohens, has announced the launch, starting in the second quarter of the year, of a ‘pioneering’ app that will allow users to monitor beach occupancy, water temperature and the flag flying on the coast. This tool, reported on Wednesday during her participation in the International Tourism Fair (Fitur) in Madrid, will be linked to the Digital Twin project and will allow residents and visitors to consult data in real time.
She explained that sensors will be installed on ‘hundreds’ of beaches and a web platform for tourist data will be launched, open to administrations, the general public and operators, with the aim of moving towards management based on accurate and shared information. ‘It will allow administrations to redirect flows and tourists and residents to make decisions that result in greater comfort and peace of mind,’ she said.
As for sustainability, the president highlighted the progress made in deseasonalising tourism and transforming the model, with measures such as the negotiation of the tourist tax and certain incentives for stays in the low season. Prohens, on the other hand, praised the ‘tourism leadership’ exercised by the Balearics in the European Union (EU), while highlighting their commitment to deseasonalising tourism and positioning the Balearics as a cultural destination.
During her speech at the islands’ stand at Fitur, the president expressed her pride that the regionis ‘once again exercising tourism leadership’ while ‘combining’ this “success” with the ‘well-being’ of its residents. ‘We are very proud to be a tourist community, of our sector, of our economic and social agents, of our past, of the leadership exercised from islands in the middle of the Mediterranean, influencing the world,’ she added.
The president welcomed the approval of a ruling by the Balearic Administration in the European Committee of the Regions of the European Union, which addresses the management of tourist flows, growth ‘in value’ and ‘not so much in volume’, circularity, the sustainability of natural resources and the commitment to innovation and talent.
‘We have recorded higher growth than the rest of Spain and the European average,’ said Prohens, pointing out that this activity ‘can never be’ a “wall”, but should be understood as ‘a bridge between cultures and peoples’. ‘Tourism is, will be and will continue to be welcome,’ she stressed. Prohens reported that the Balearics have recorded the best low and middle season figures in their history, with 741,000 visitors between November 2024 and March 2025, 12% more than in the same period last year.
The president also celebrated the fact that 2025 marked ‘a historic milestone’ in the domestic market, the third most important for the Balearics, with ‘real deseasonalisation’ being recorded for the first time, with a reduction in tourist flows in the busiest months and ‘unprecedented’ growth in the quieter months.
The region closed last year with just over 3.2 million domestic tourists, representing a ‘real containment’ in arrivals compared to previous years (-1.6%), which has been concentrated specifically in the months of July and August. ‘This is the result of a policy of containment and a commitment to other segments and products, which is already bearing fruit,’ she claimed.
This trend, she pointed out, is also reflected in the sector’s profitability, given that spending per person per day increased by 2.2% in 2025, reaching 113.26 euros, which represents an increase of 11.2% compared to the previous legislative period. ‘Our objective has always been clear: containment in the high season, growth in the mid and low seasons, and a decrease in illegal tourism,’ she emphasised.
When asked about the total increase in visitors to the Balearics each year, Prohens argued that the balance between residents and tourists is often disrupted not by the nature of the model but by a lack of investment. During this legislative term, investment has been made in areas where imbalances or problems have been identified, such as water management, roads and public transport.