Palma’s beachgoers are set to face sharply higher costs as sunbed and umbrella prices rise substantially from 2026. Daily rates for both items will increase to 10 euros, up from 6 euros in 2019, marking a 66 per cent jump. The revised tariffs form part of a newly launched tender for seasonal beach services issued by Palma Council, which sets out updated charges that will apply once new concession holders are appointed.
According to the council’s economic study, all beach services will become more expensive than they were before the pandemic. Premium loungers will climb from 30 to 45 euros per day, while Balinese beds will soar from 45 to 70 euros – increases of 50 and 55 per cent respectively. One of the few items to avoid a rise is the foldable canvas parasol, which remains at 30 euros. However, safe deposit boxes will now cost 5 euros, a fivefold increase from the previous 1euro fee.
Water activities are among the hardest hit by the new pricing structure. Pedalos will see the steepest rises, with standard models doubling from 7 to 15 euros per hour and larger versions jumping from 11 to 25 euros. In contrast, surfboards, kayaks and paddleboards retain their existing 15 euro hourly rate. Other pursuits, including water skiing, jet skiing and flyboarding, all face significant hikes, with the popular “ski bus” service leaping from 9.40 to 30 euros.
Council officials justify the increases by pointing to inflation. The tender’s supporting report states that price adjustments reflect a 22.4 per cent rise in the Consumer Price Index between August 2019 and August 2025. It also highlights broader market pressures across the Balearic coastline, noting that although prices for comparable services have risen elsewhere, operators have simultaneously reported revenue declines of around 20 per cent due to reduced consumption and more cautious tourist spending.
The documentation argues that moderating prices is crucial to maintaining competitiveness with neighbouring islands such as Menorca and Ibiza, where similar services are regulated within comparable price brackets. Ultimately, the report concludes that updating tariffs is essential to align beach services with current economic realities, safeguard service quality and guarantee the financial viability of future concession agreements.