The Balearic president, Marga Prohens, received the Sustainable Tourism Award on Wednesday, presented by Cambio 16, at a ceremony held in Madrid. The regional leader attended the event accompanied by the Minister of Tourism, Culture and Sports, Jaume Bauzà, and the editor of Cambio 16, Jorge Neri. “The time to stop, transform and lead 21st-century tourism from the Balearics is now. It is time to talk about limits and sustainability. Not as a slogan, but as the only way to guarantee the future of tourism.’ she wrote on her social media account to express her gratitude for the award.
Prohens pointed out that, although the tourism industry ’has been questioned many times‘, the region claims to be ’a proudly tourist-friendly land. We are proud to have a whole generation of businesspeople and entrepreneurs who decided that this sector would be a pioneer, who placed our islands at the forefront of global tourism, and who continue to work for them,’ she said.
In a ‘process of change’ such as the current one, she claimed, the government has assumed its responsibility through the Pact for Sustainability. ‘We have a lot at stake, we must make decisions based on reliable information, transforming our model of success,’ she said. ‘Because tourism has never been the problem; once again, it is the solution. Thank you, Cambio 16, for this recognition, with which I commit myself to being an ambassador for a new economy based on value, return and the well-being of residents,’ she concluded.
The Balearics received 15,281,771 international tourists between January and October, 2.5% more than in the same period last year, during which they spent €20.469 billion, 5.1% more than in the first ten months of 2024. In October alone, the Balearics received 1,572,084 foreign tourists, a figure that represents a decrease of 1.7% compared to the same month last year, while spending reached €2.091 billion, 1.5% less, according to the surveys on tourist movements at borders, Frontur, and tourist spending, Egatur, published on Wednesday by the National Institute of Statistics (INE).
The Balearics were the second most popular destination in October, with 17% of all international tourists arriving in Spain, only behind Catalonia, with 21.4% of the total. However, Catalonia received 9.9% more tourists than in October 2024, while the region received 1.7% fewer. In the first 10 months of 2025, the regions that received the most tourists were also Catalonia (with 17.8 million and an increase of 1% compared to the same period in 2024), the Balearic Islands (with 15.3 million and an increase of 2.5%) and Andalusia (13 million, up 6.9%).
In the first 10 months of the year, the Balearics was the second region with the highest tourist spending in Spain, with 17.3% of the total, only behind Catalonia. Also in October, the autonomous communities with the highest weight in tourist spending were Catalonia (with 19.3% of the total), the Balearics (16.4%) and Andalusia (15.9%). In the Balearics, average spending per tourist stood at €1,330 in October, an increase of 0.2% year-on-year. Average daily spending was €195, up 3.6%.
The average length of stay was 6.8 days in October, a decrease of 3.3%. Tourist spending increased by 18.5% year-on-year in Catalonia, decreased by 1.5% in the Balearics and grew by 9.9% in Andalusia.
Spain received 9.2 million international tourists in October, 3.2% more than in the same month in 2024. The United Kingdom was the main country of origin, with more than 1.8 million tourists and an increase of 2.8% compared to October 2024. 1.3 million tourists arrived from Germany (3.1% less) and 1.2 million from France (0.1% more).
In the first 10 months of 2025, the number of tourists visiting Spain increased by 3.5% to nearly 85.7 million, the highest figure in the entire Frontur series. Total expenditure by international tourists visiting Spain in October reached €12.785 billion, an increase of 7.4% compared to the same month in 2024. The average expenditure per tourist was €1,383, an annual increase of 4.2%. Meanwhile, average daily expenditure grew by 5.5% to €201.