The holiday rentals sector in Mallorca has experienced a fall in occupancy of around five per cent compared with 2024, but revenue has been much the same because of a rise in prices. In overall terms, the 2025 season has been positive, even if performance doesn't compare with what was a record season in 2023. Last year there was a drop-off.
The manager of the Habtur holiday rentals association, Maria Gibert, says that rates typically increase by some ten per cent each year. She observes that cancellation policies that were relaxed because of the pandemic have continued to be applied. In July, there were many last-minute cancellations, albeit there were also many last-minute bookings. Traditionally, she notes, seasons used to be very stable, with almost all reservations having been made by March or April.
While it has been normal to raise prices by ten per cent, Gibert believes that "at some point" this annual trend will have to stop.
Reflecting on a fall in occupancy this year, she is of the view that the protests were a decisive factor; "they have a profound impact on tourists". It might be noted that most other tourism industry sources don't share this opinion.
A further factor is the damage being caused to the sector by competition from illegal activities. "Nothing is being done. Offenders are running riot while the government harasses those who operate their businesses legally."