Lidl has announced a significant pre-Christmas toy sale campaign, with discounts of up to 42% starting from 20th October. The German supermarket chain is offering a wide range of children's items at competitive prices, strengthening its non-food retail position ahead of the festive season.
The retailer, known primarily for groceries, has successfully established its special buys section as a key component of its business model. This early launch of Christmas promotions aims to help families plan their holiday shopping whilst accessing quality toys at reduced prices. The campaign focuses on age-appropriate toys that meet safety standards and support child development.
The promotional leaflet, effective from the specified date, showcases an array of products ranging from active toys for toddlers to more sophisticated options for older children. Natural wooden toys feature prominently in the selection, with prices significantly reduced to appeal to cost-conscious parents.
Products for different age groups
For children aged one and above, Lidl's selection includes wooden ride-ons, rocking horses, and learning walkers. These items, originally priced at 26.99 euros, are now available for 16.99 euros, representing a 37% discount. For those aged 18 months and over, maze games featuring dual themes (fire station/hospital and police station/farm) have been reduced from 9.99 to 7.99 euros.
Larger play items and special offers
The selection for two-year-olds includes a pine wood teepee tent, reduced from 34.99 to 27.99 euros. For three-year-olds, a detailed dollhouse with furniture and accessories, measuring approximately 59x66x30 centimetres, has been reduced from 34.99 to 19.99 euros, offering a 42% saving.
Additional options and online benefits
Further options for children aged three and above include a car park (11.99€), a train set with petrol station (11.39€), and an electronic medical centre (34.99€). Online shoppers spending over 39 euros can receive an additional 15% discount using the code JUGUETES15 at checkout.
This early festive promotion demonstrates Lidl's commitment to expanding its non-food offerings whilst maintaining competitive pricing. The range caters to various age groups and interests, providing families with affordable options for Christmas gifting.