Located in the heart of Mallorca, between the central plain and Serra de Tramuntana mountains, Alaro stands as a remarkable municipality of approximately 6,000 residents. This historic town, distinguished by its medieval castle and pioneering role as the island's first electrified settlement, offers visitors an authentic glimpse into Mallorca's rich heritage.
The town's historic centre features narrow cobblestone streets and traditional stone houses that epitomise Mallorcan architecture. Every Saturday, the Plaça de la Vila transforms into a bustling marketplace where locals and visitors gather to purchase regional produce, local wines, and artisanal crafts, maintaining a centuries-old trading tradition.
Crowning the town's historical legacy is the imposing Castell d'Alaro, a medieval fortress perched atop a mountain offering sweeping views across the island. This Cultural Heritage Site not only represents architectural significance but also symbolises Mallorcan resilience and freedom.
Local historian Manuel García notes that "Alaró's late 19th-century electrification revolutionised the local economy, particularly benefiting the flourishing shoe industry". The former power station's tower, now a protected Cultural Heritage Site, stands as testimony to this groundbreaking development.
Situated at the foot of UNESCO World Heritage-listed Serra de Tramuntana, Alaro serves as an ideal base for hiking and cycling enthusiasts. The surrounding landscape features ancient oak forests, traditional dry-stone terraces, and panoramic vistas encompassing much of the island.
Geographer Catalina Rosselló observes that "Alaro perfectly exemplifies the balance between preserving local identity whilst embracing global influences". This cultural diversity is reflected in the town's culinary scene, where traditional establishments coexist with contemporary dining venues.
The town maintains its cultural heritage through annual celebrations including the Sant Roc festival in August and the May Day pilgrimage to the castle. These events, deeply rooted in local tradition, attract both residents and visitors eager to experience authentic Mallorcan customs.
As of 2025, Alaro focuses on sustainable tourism development, offering boutique accommodations in restored traditional houses. This approach provides an alternative to mass tourism whilst preserving the town's authentic character.
Activities in Alaro range from hiking to the castle and exploring the Camí del Raiguer trail to visiting artisanal workshops and sampling local cuisine. The Saturday market remains a highlight, offering visitors an immersive experience in local life and regional products.