Every summer there is a song that becomes a holiday signature tune, often driven by social media. This year, the song of the summer has surprised everyone... because it's not just a song. It is accompanied by a British voiceover that says: "Nothing beats a Jet2 Holiday. And right now you can save up to 50 pounds per person!"
The phrase, together with the song "Hold My Hand" by Jess Glynne, has flooded the social networks, especially TikTok, becoming the soundtrack of the summer and our holidays.
The viral audio comes from an advert for Britain's largest tour operator, Jet2, released in 2022. The video clip promoted an offer that included a £50 (around 57 euros) discount per person on package holidays, plus up to 22 kilos of luggage included. However, the 30-second video did not go viral until this year.
In May, videos began appearing on TikTok using this audio as a background to show chaotic travel experiences. It is unclear which was the first, but since then, videos with this sound have exploded in popularity.
The audio titled ‘Nothing beats a Jet2 Holiday’ has already been used in more than 1.5 million posts, several of which have surpassed 200 million views and reached more than 10 million likes. The most famous video shows a traveller opening the curtains of his accommodation only to discover a small window; the post has 35.6 million likes.