The International Golf Travel Market (IGTM), the world’s premier global event for golf tourism suppliers, buyers and media, opened at Son Termes today. This year, a record number of tour operators, travel agencies and carriers are participating in the appointment-based event which runs until 17 November.
There has been a marked increase in the ratio of buyers to exhibitors this year, which will provide more meeting opportunities and a higher volume of business to be achieved. Around 380 buyers have registered for the event- a 15% increase from last year.
The organisers are confident that they will definitely exceed the record number of 11,200 appointments achieved in 2015, ensuring Majorca is the most successful edition to date.
The Balearic government is extremely proud to be hosting this global event for the first time. There are a number of new countries taking part this year, such as Brazil, China, Vietnam and India. This is evidence of the continuing growth of the golf market, which is a global sport with exhibitors from as far afield as Australia and Argentina here in Majorca, along with some of the most famous courses in the world, such as the Belfry.
During their stay here, the delegates will get to play on some of the island’s best courses and explore Majorca.