The Association of Small and Medium-Sized Businesses of Mallorca PIMECO’s president, Carolina Domingo, has today presented the balance of the 2026 Winter Sales campaign, data that confirm the growing concern of small and medium-sized retailers in Mallorca over the loss of turnover, the reduction in average ticket value and the exhaustion of the current sales model.
According to the data collected by the trade association, more than half of retailers (55.4%) have seen their turnover decrease compared to the previous year. 37.5% have kept it stable and only 7.1% have managed to increase it. ‘These figures are not just statistics; they reflect the reality for many families and entrepreneurs who sustain Mallorca’s commercial fabric,’ Domingo said.
By sector, the decline has been particularly harsh in fashion and accessories, which accounts for 61.29% of the decreases. Other sectors that have also seen significant drops include home, décor and footwear (9.68% respectively). In terms of the intensity of the fall, almost 20% of establishments have recorded negative variations of between 10% and 20%, while nearly 9% have suffered reductions of between 20% and 50%, which makes medium-term planning and viability difficult.
Consistent with these figures, 62.5% of traders rate the campaign as ‘weak’ or ‘very weak’, while only 16% consider it positive. The reduction in average ticket value has been another determining factor: 44.6% of establishments report that customer spending was lower than last year, and only 1.8% recorded an increase. The president of PIMECO focused on the current sale model. Almost 90% of traders believe that the constant liberalisation of discounts throughout the year clearly or partially harms small businesses, benefiting large platforms and retailers with greater financial capacity.
This situation has a direct impact on business liquidity. 39.3% of respondents say that the sales have done little to improve it, and 28.6% say they have not contributed to it at all. Only 32% consider the impact to have been positive. Currently, 44.6% of retailers describe their situation as acceptable, but almost a third are in a difficult (23.2%) or very difficult (8.9%) situation. Looking ahead to the coming months, uncertainty (41.1%) and caution (35.7%) dominate the sector’s outlook, while optimism is limited to 17.9%.
PIMECO is calling for urgent and concrete measures. 76.8% of traders are calling for a determined promotion of local trade through prestige and awareness-raising campaigns. In addition, 66.1% are demanding direct grants to ensure the viability of businesses and 48.2% are calling for a reduction in the tax burden. Carolina Domingo concluded by reiterating that small and medium-sized retail ‘is the heart of our towns and of Palma, it generates light, security and distributed wealth’, and urged institutions and citizens to reflect on the current consumption model. PIMECO, she has assured, will continue to work for fairer regulation and to guarantee the survival and future of local retail in Mallorca.