From January to November 2025, the total number of tourists in the Balearics exceeded that for the whole of 2024 by some 40,000 - the total in 2024 was 18.73 million.
While growth may have slowed, there clearly was further growth last year, the Balearic Government having made much of a need for "containment". The annual total is some 2.2 million higher than before the pandemic.
The growth in total tourist spending over the first eleven months of 2025 is more striking - it was up by 753 million euros to €23,106 million. Based on spending for December 2024 (€292 million), the year almost certainly closed with an increase of one billion euros. The final figures for tourist numbers and spending in 2025 won't be available until the start of February.
Higher spending, but what was it going on? The complementary sector, the restaurants in particular, consistently complained about lower spending, attributing this to the higher prices for accommodation and travel. The spending figures include accommodation and travel.
In November, there was a slight decrease in tourist numbers for the Balearics as a whole and for Mallorca. The Balearics attracted 369,366 tourists; Mallorca 303,865. UK tourist numbers totalled 21,360 (17,688 in Mallorca), an increase of four per cent, but a decrease of four per cent in Mallorca specifically. Following six consecutive months with falling numbers, German tourism was up by almost four per cent in Mallorca (117,701).