The party is over, the Alcudia and Can Picafort Hoteliers Association said this morning after a season which was broadly similar to last year but the champagne days have gone flat. The hoteliers say that summer 2025 was in line with the previous year, with an average hotel occupancy rate of 84.23% in Alcúdia and 80% in Can Picafort. However, hoteliers point to a decline in occupancy levels during the peak months of the high season.
In Alcúdia, the municipality maintains its multi-market profile. The British market and Eastern European countries are down 5% each, accounting for 25.1% and 6.54% respectively. The rest of the markets remain stable: the German market leads with 27.72%, followed by Scandinavia (16.38%), Spain (5.24%), other European countries (19.02%) and non-European countries (3.42%). ‘We are seeing a slight loss of strength in the British market and Eastern European countries, while the rest remain stable. This confirms that Alcúdia continues to be a multi-market destination, but with adjustments that we must monitor closely,’ explained the president of the Hotel Association, Pablo Riera-Marsa.
In Can Picafort, the average of 80% up to August reflects a positive trend, although with different dynamics. The German market is growing strongly (+20.89%), reaching a 47.07% share. The domestic market (+1.8%), the French market (+1.29%) and the Eastern European market (+1.4%) are also growing, while the British market is down 1.43%, remaining at 16%.
The most relevant data for the season is the change in accommodation types. Half board and all-inclusive packages fell by more than 10%, while self-catering grew by 7%. This trend has a direct impact on restaurants and complementary services, which have seen declines of 15% to 20% compared to last year. ‘The rise of self-catering reflects a change in tourist habits, with tourists consuming more outside the hotel and choosing more flexible options. This has a direct impact on local restaurants and complementary services,’ said the hotel president.
With these indicators, hoteliers believe that the 2025 season marks the end of the post-pandemic ‘champagne effect’ and a return to more moderate and stable demand, similar to the pre-pandemic period. ‘It is a positive season, but with clear signs of moderation. This forces us to work intelligently, reinforcing the quality, differentiation and sustainability of our offering,’ concluded Riera-Marsa.
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