Palma has been receiving a great deal of positive coverage from the UK printed media, and the city's tourism councillor, Joana Maria Adrover, is naturally delighted that it has been. She is highly satisfied by the impact that Palma's culture and gastronomy is having on overseas markets.
In recent months there have been reports in magazines and newspapers such as Conde Nast Traveller, Lancashire Living, Country Living, The Independent, Manchester Evening News and EasyJet Traveller. They have been highlighting the "wide cultural and gastronomic offer that the Majorcan capital has throughout the year". It is, therefore, "fantastic news" that prestigious foreign publications should be presenting Palma in such a positive way.
The reports are the result of efforts by the 365 Tourism Foundation to have Palma positioned as a twelve-month city destination with the British market. These efforts have included working with PR companies and not just in the UK: Germany and mainland Spain are two other priority markets.
Adrover concludes: "This international recognition encourages us to continue working so that tourists and the people of Palma themselves can enjoy an open and welcoming Palma."