Capdepera's town hall, together with the company contracted to keep the municipality clean and to look after its gardens and park spaces, has launched a campaign called "Pla Bon Dia" (the hello or good morning plan). It is one designed to raise awareness of civic responsibility among both residents and visitors in Capdepera itself and the resort of Cala Ratjada.
The campaign will operate six days a week, for a total of 120 hours, up until the end of the month. It consists of "educators" taking to the streets in order to inform residents and tourists about two key aspects of responsible behaviour. One of these centres on the type of work that the company is engaged in - street cleaning and so including dog mess, removing graffiti, maintaining town hall street property and collecting rubbish from bins - and the second has to do with compliance with local bylaws and nighttime behaviour: this latter aspect is specifically an issue in Cala Ratjada.