Culture and gastronomy is what the Balearic government hopes to promote in London next week.
Palma.—But, the Balearic delegation is going to be walking into a minefield of questions from the media and the tour operators about Magalluf and it is understood that on Monday evening, high level talks between the British and Spanish governments and the tour operators are going to be held to discuss the problems which dogged Magalluf this summer and how to prevent them from happening again.
In the meantime, the Balearics have secured the services of leading British artists Gilbert & George to help promote the region as one rich in culture, especially art.
The pair have exhibits in the Guggenheim in Bilbao, Moma in New York and the Tate Modern in London and last year, held an exhibition at the Casal Solleric in Palma.
It appears that their professional and personal relationship with the Balearics goes back many years and that is what they are going to be talking to the British media about.