MORE than 80 percent of Britons intend to take a holiday in summer 2010, according to a survey for Tui Travel.
The Thomson and First Choice Trends Report 2009 polled more than 1'000 people, 40 percent of whom were former Tui customers. Only 4 percent said they would not take a holiday next year.
Almost a quarter of respondents (24%) said they expected to increase this year's travel budget and spend more on their holiday in 2010 an increase on the 18% who said they were spending more this year.
The proportion of customers saying they expected to tighten their belts fell, with 11 percent saying they would spend less next year, compared with 27 percent this year. The survey found Britons were looking for better deals and to get more for their money throughout the remainder of the downturn. Some 46 percent of respondents were looking to use the recession as a way to book five-star hotels at three or four-star prices.