Palma.The arrival of the Mallorca Rocks live music hotel in the resort last year appears to have woken people up and this summer healthy competition between the big live music and entertainment venues have brought the centre of Magalluf back to life with everyone being kept entertained and having a good time.
This week for example, began with a great stand up comedy show featuring some of best British comics in the BCM square.
But, this weekend, holiday makers and residents in and around the resort have never had it so good for years. The Radio 1 Extra is broadcasting live from Mallorca Rocks while the multi-Grammy winner Seal is performing live nearby at the Recinto Ferial Molino in Calvia.
And, if that's not enough, there will be no time to rest on Sunday because the hugely popular Peter Andre is performing a live three hour set between 7pm and 10pm in the BCM square.
Phil Saint, the Public Relations Director of Mallorca Rocks said yesterday that Magalluf is full, the hotels are packed and we've got the numbers.
Obviously, not every body can afford to go to all the gigs, shows and events, but everyone's getting good crowds, we're averaging between 3'000 and 3'5000 per concert and we've got some gigs coming up which are going to pull in as many as 5'000, he said.
For example we've got the great Billy Clyro next Tuesday, and they're pretty massive on both sounds of the Atlantic and then we've got Tinie Tempah and Dizzee Rascal performing in the space of three days the following week.
It's good, the competition's healthy and we're having to up our games again with regards to booking top acts for next season.
All these concerts are also keeping the resort busy so they're not getting bored and end up fighting, Saint said yesterday.
Both the BCM square and Mallorca Rocks plans to keep the programme going well into September which is when the legendary band Madness is going to bring Mallorca Rocks's season to a close.