Palma has welcomed a new food trend this week with the opening of 99Cheesecake in Calle Sindicato, offering notable value on popular cheesecake slices. The venue is gaining attention for its combination of affordable prices and products that have proven successful on social media.
The shop operates daily from 12pm to 10pm, selling slices of cheesecake starting at just €0.99 — a price point rarely seen locally — which has sparked curiosity among residents and visitors alike. Queues forming outside the location have become a common sight since it opened.
The outlet’s viral appeal is partly due to exposure on platforms such as TikTok. Mallorcan influencer Laura Torres shared her impressions after visiting: 'Literally, they sell slices for less than a euro, something you hardly find even in supermarkets.' She also praised the texture, saying, 'They’re super creamy, very smooth and quite filling for what they cost.'
Beyond price, customers can customise their slices with a range of toppings. 'You can add toppings and make combinations,' Laura explained, mentioning options like Ferrero, Chips Ahoy and Dinosaur biscuits. This flexibility allows each customer to tailor the dessert to their taste.
The menu lists the original cheesecake slice at €0.99 (or €14.99 for a whole cake). Additional flavours such as White Chocolate, Cheese Lover, Cookies & Cream and Lotus are priced at €2.99 per slice (€24.99 whole). There is also a monthly special which changes according to the season and customer preferences. Notably, the ensaïmada cheesecake, which debuted on opening day, involved collaboration with local figure Miquel Montoro, linking the product to the island’s culinary heritage.
99Cheesecake completes its offering with toppings priced at €0.80 each. Cream options include dark and white chocolate, pistachio, dulce de leche and raspberry, while crunchy additions feature Oreo, Lacasitos, white Filipinos biscuits and Chips Ahoy.
Having established itself in several Spanish cities, the brand’s expansion into Palma reflects its strategy based on competitive pricing and strong social media presence. This launch contributes to a growing number of eateries focused on visually appealing, cost-effective items designed for sharing online.