Lidl has announced the upcoming release of a rechargeable handheld vacuum at an unbeatable price point. The German supermarket chain will be stocking the Silvercrest SAS 7.4 LI F4 vacuum in its stores, available for just 19.99 euros from today. This device, from Europe's best-selling home appliance brand, stands out for its versatility in cleaning both wet and dry surfaces, making it an ideal solution for everyday household cleaning tasks. The German retailer continues its strategy of diversification beyond food products.
On this occasion, Lidl is betting on a compact, highly useful home appliance that joins its already extensive bazaar section. The Silvercrest SAS 7.4 LI F4 represents an economical alternative compared to other handheld vacuums on the market that can reach considerably higher prices, while maintaining competitive features such as its washable permanent filter system and modern USB Type-C charging connection. This vacuum cleaner stands out for its technical specifications tailored to everyday domestic use.
Among its main characteristics is a noise level of just 68 decibels, placing it among the quietest handheld vacuums on the market. This aspect is particularly relevant for households with young children, pets, or for use at times when noise might be disruptive. Battery life is another strong point of this device. A full charge offers approximately 20 minutes of continuous operation, more than sufficient time for spot cleaning tasks around the home, in the car, or small work spaces.
The USB Type-C charging system makes it easy to recharge in multiple environments without the need for specific adapters, using the same technology present in most current electronic devices. Versatility is undoubtedly one of the greatest attractions of the Silvercrest vacuum. The device includes specific attachments for different types of cleaning: a specialised nozzle for vacuuming spilled liquids and another designed to access narrow crevices where dust accumulates. This dual wet-dry functionality makes it a perfect ally for cleaning everything from small kitchen spills to car interiors or dust accumulated between sofa cushions.
Silvercrest's market dominance in Europe
Silvercrest has established itself as one of the home appliance brands with the greatest penetration in the European market over the last decade. This brand, marketed exclusively by Lidl, has managed to position itself thanks to a strategy that combines competitive prices with features that meet consumers' basic needs. Lidl's business model with Silvercrest is based on rotating specific products for limited periods, which generates anticipation among consumers and promotes rapid sales of their appliances at reduced prices.
This commercial policy has allowed the German brand to capture a significant market share in the small appliance segment, competing directly with traditional brands in the sector. Market analyses conducted during 2024 confirmed that Silvercrest managed to position itself as the best-selling brand in various appliance segments in countries such as Germany, France and Spain. The success of the brand is primarily attributed to its excellent value for money and the three-year warranty offered on its products, which is above the industry average.
Changing cleaning habits driving demand
New cleaning habits tend to prioritise brief and frequent sessions over large cleaning days, for which these devices are ideal. Additionally, the versatility offered by wet-dry models like the Silvercrest SAS 7.4 LI F4 represents a significant advantage for consumers, who can solve different cleaning needs with a single device. This characteristic, combined with its ease of storage and affordable price, explains the growing demand for handheld vacuums in Spain.
Lidl's strategy in the appliance sector
The inclusion of this vacuum in Lidl's promotional catalogue is part of a broader commercial strategy by the German chain to position itself in the home appliance market. Lidl has significantly increased the presence of technological products and home appliances in its weekly promotional leaflets, seeking to compete directly with specialised superstores.
This growth is largely due to the success of their own brands such as Silvercrest in the appliance segment and Parkside in the tool segment. The combination of competitive prices, extended warranties, and the limited availability strategy has proven effective in generating excitement among consumers. It's not unusual to find long queues at Lidl stores on launch days for particularly in-demand tech products, which could be repeated with this vacuum given its attractive price and features.