Full marks to the local hoteliers for their campaign aimed at welcoming tourists to the island following the anti-tourism marches and the anti-holidaymaker sentiment which has been expressed by a rather vocal few. I am pleased to report that the campaign is gathering support and even the shopkeepers have joined the campaign.
There is now growing concern on the island about the holiday season and some have pointed to the anti-tourism marches as one of the principal reasons. They are right. If you don’t feel you will be welcome, you are not going to spend your hard-earned cash on a Mallorca holiday. But at least someone is making a stand, doing a job which should have been undertaken by the local authorities.
They have welcomed the campaign by hoteliers but they are not joining the campaign, which is rather strange. While everyone is free to say what they like in a democratic society there should have been some stout response from the local authorities about the importance of tourism to the local economy and the number of jobs it sustains following the protests.
If, as it appears to be at the moment, the summer season has been rather average, then Mallorca will have a problem and the winter could be colder than usual. Welcome is not a difficult word to say.