So, the latest idea in the great scheme of tourism is low-cost direct flights from Palma to the States and Canada. To start with I checked the current rates from Madrid to the States and I would not say they are low cost. They start cheap but by the time all add-ons have been included, they are not. Secondly, a friend of mine who is chief steward in first class for British Airways, and has been for the best part of 20 years, told me it would not work. Yes, he said they may fill the planes coming over but the Balearic market would not be sufficient to fill transatlantic flights.
What is more, "direct" in airline industry talk simply means that you don’t get off the plane or have to change terminals, you remain in transit. Hence why a "direct" low-cost flight to New York from Madrid takes 20 hours. An eight-hour stopover in London going over and an eight-hour stopover coming back in Oslo.
How about more direct winter flights to the UK, especially Scotland?