Mallorca seems to be the new go-to spot for celebrity beauty launches, with Kylie Jenner the latest to choose the island as a backdrop for her brand. The youngest member of the Kardashian-Jenner clan used the setting to introduce her newest beauty product — a lip balm — during a two-day event packed with carefully curated experiences. Influencers like Nina Vee and Sarah Ashcroft were among the invited guests, who enjoyed a sunset dinner at the Finca Serena in Montuïri and a sailing trip, all as part of the product's exclusive launch.
Although Kylie didn’t appear in any of the official social media coverage from the event, she’s no stranger to Mallorca. Just last summer, she spent time on the island with her sister Kendall and their mum Kris. The trio were spotted exploring the island, shopping in the village of Deya, dining at a well-known hotel restaurant, and relaxing on a luxury yacht. A clip of Kylie and Kendall casually drinking beer while driving through the Serra de Tramuntana made the rounds online — a viral moment that brought plenty of international attention to Mallorca.
The product being launched is called LipButter, a hydrating balm designed to leave lips looking smooth, full, and healthy. The formula includes a blend of moisturising ingredients to soothe dry or chapped lips and improve the appearance of fine lines. According to Kylie’s brand, the effects can last for up to 24 hours, and the balm is now available to buy via her official website.
Interestingly, Kylie isn’t the first celeb to tap into Mallorca’s laid-back luxury for a product launch. Just a few weeks ago, Hailey Bieber held a similar event for her skincare brand at the Gran Folies beach club in Cala Llamp. The guest list featured top influencers and models, and the setting added a touch of understated glamour to the brand’s Mediterranean moment.
After the event, Hailey and husband Justin Bieber were seen enjoying a more low-key vibe, strolling hand in hand through Puerto Andratx and catching the sunset — not unlike any other couple on holiday. With its blend of natural beauty and upscale charm, Mallorca is fast becoming a hotspot for A-list brand moments and memorable getaways.