2.5 million tourists have visited the Balearics this year

British dominate the market

Tourists have been flocking to the Balearics despite the unsettled weather.

Tourists have been flocking to the Balearics despite the unsettled weather. | Majorca Daily Bulletin reporter

| Palma |

The Balearics received more than 2.46 million passengers between January and March this year, representing an increase of 3.2% over the same period last year, according to data published on Monday by the Spanish tourist board Turespaña. Almost 700,000 people arrived on low-cost airlines (+5.7%) and the rest, 188,000 passengers, on traditional airlines (-5%).

In March alone, the number of international passengers in the islands was 456,482, 2.1% less than in March last year; of these, 349,583 arrived on low-cost airlines (+0.2%) and 106,899 were passengers on traditional airlines (-8.9%).

Meanwhile, Spain as a whole has received more than 21 million passengers so far this year (+6.4%). During the third month of the year, the number of international passengers was 8 million, 5.7% more than in March last year. Last month, Italy stood out among the main European markets with a year-on-year increase of 19% compared to March 2024, positioning Italy as the third largest market behind the United Kingdom and Germany, accounting for 10.6% of the total.

The United Kingdom, with nearly 1.6 million international passengers, generated 20% of total arrivals in Spain in March, recording a year-on-year increase of 2.3%. The Canary Islands was the region that attracted the most passengers from this country, with 35.7% of the total. Passenger arrivals from Germany stood at 1.1 million in March (13.7% of the total), up 2.9% compared to March 2024. These travellers mainly went to the Canary Islands (31.2% of the total), with an increase of 0.1%.

France, meanwhile, accounted for 7.3% of total passengers in March (583,944 travellers), showing growth of 6.8%. The regions that benefited most from this market were Catalonia and the Community of Madrid, which received around 31% and 26% of arrivals respectively. 4.8% of total travellers (386,014 travellers) arrived from the Netherlands last March - a 5.9% year-on-year increase and mainly travelled to the Valencian Community, Andalusia and Catalonia, exceeding 70,000 passengers each.

In March, the six main autonomous communities accounted for 97.5% of total arrivals, all recording increases, with the most significant being in the Valencian Community, at 17.2%, and the most moderate in the Balearics, which recorded a decrease of 2.1%. The Community of Madrid received the highest number of passengers, with 26.7% of arrivals, and leads the flow in traditional airlines; Catalonia, meanwhile, leads the flow of arrivals in low-cost airlines with a 24.7% market share.

In terms of airports, Adolfo Suárez Madrid-Barajas received the most arrivals in March, with 2.1 million (up 6.3%), followed by Barcelona, with 1.6 million (up 2.9%), and Malaga, with 796,937 arrivals and a 9.8% increase. The largest year-on-year increase was at Valencia airport, with 19.5% compared to March 2024 figures.

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